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If you're wondering why chrome wraps on cars are so expensive, Jay The Wrap Specialist gives us the details during his C7 Chevrolet Corvette wrap job.
Jay The Wrap Specialist takes to YouTube to explain why a chrome wrap on a vehicle can be so expensive, particularly more than other types of vehicle wraps. If you have ever wondered why a high quality chrome wrap treatment to your vehicle can cost upwards of $10,000, check out his thorough explanation about the costs, process, and meticulous attention to detail needed to complete a quality chrome wrap job. Later, he shows off a matte wrap on an insane RAM TRX Hennessey Mammoth 1,000.
He mentions immediately that one of the questions he is often asked is why it costs $10,000 for a chrome wrap, especially when there are other shops that may charge less. As it turns out, there are a number of reasons the specialty wrap comes at a premium cost. First off, Jay The Wrap Specialist only uses high quality chrome which is something that other wrap specialists do not always take into account. That alone adds to the cost to complete the car. Additionally, chrome wraps take longer to complete than other types of wraps which increases not only the labor cost but the time overall to complete.
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One of the main reasons a chrome wrap takes extra time is that chrome does not stretch and therefore, must get cut and sized into multiple pieces on a vehicle. The more uneven the surface of the car is, the more complicated the wrapping process becomes. Not only does the chrome need placed in pieces, it also must look cohesive and seamless, a process that Jay The Wrap Specialist is meticulous on. As he has shown on Tik Tok, he does not shy away from removing entire wraps on vehicles during the process if they are not up to his high standards.
His higher prices allow for the perfectionism because he isn't forced to work with mistakes that may happen, something other shops often have to work around because they cannot afford additional materials. As the adage says: "you get what you pay for" and in the case of Jay The Wrap Specialist, you are getting a top notch wrap with extreme attention to detail and quality with the best chrome money can buy. If you own a Corvette or brand new Genesis SUV like the video demonstrates wraps on, it's likely you'll want the job done correctly and with a high level of quality.
After going over how the process of a chrome wrap getting placed on a car and the associated costs that come along with it, Jay takes us outside to take a look at two recently wrapped Ram TRX pickup trucks. The first one, a military green Ram TRX with the Hennessey Performance Mammoth 1,000 package added on looks almost like paint with the matte color and ceramic coating over the wrap. With the clean installation, it looks like it left the factory that way. With the Mammoth 1,000 modifications, this already powerful Ram delivers 1,012 bhp and 969 lb-ft of torque. Jay comments that finishing this Ram was more difficult than it might look but they were able to complete a clean execution with lines you cannot see.
Related: Unleashing The Beast: The Hennessey Mammoth 1000
Next to the green TRX is a red one that has additionally underwent a treatment of PPF or paint protection film that helps to protect the paint of the vehicle from damage from rocks, debris, or anything else the vehicle might encounter that would damage the paint or add marks to it. The video is a great illustration of how chrome wraps work, what goes into them, and some subtle ways to add some modifications to one of the most brawny pickup trucks available in the world today.
Cody Colella is a freelance News Writer for HotCars. A lifelong car enthusiast with a degree in Automotive Marketing, Cody has worked for dealerships, OEMs and automotive marketing agencies. His shared passion for cars and writing lead him to HotCars.