Fresh produce products, such as vegetables, fruits, salads, flowers, etc., require flexible and barrier packaging. Fresh produce packaging films are used for packaging these fresh produce products. Fresh produce packaging films are manufactured using different materials such as polyethylene, polypropylene, polyethylene terephthalate, polyamide, EVOH, etc.  The market for fresh produce packaging films is gaining popularity in the world of consumer packaging for its versatile characteristics and useful packaging applications. Fresh produce packaging films manufacturers are focusing on developing films that have properties such as the high barrier, breathability, etc. These properties ensure extended shelf-life, along with retaining the freshness of the product. Fresh produce packaging films are widely used for the packaging of various fresh produce such as vegetable, fruits and flowers. These films are manufactured by mono-oriented as well as bi-axially oriented processes. Mono-oriented films are cost-effective as compared to the bi-axially oriented films. The global Fresh Produce Packaging Films Market is expected to expand during the forecast period owing to the increasing demand for fresh produce products and rising awareness regarding health, which are among the key drivers of the fresh produce packaging films market.

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The global fresh produce packaging films market is expected to grow on the backdrop of the fresh produce market. Fresh produce packaging films are heat-sealable, stretchable and shrinkable which makes them convenient for primary and secondary packaging applications. These films have major applications in pouches & bags, which caters to fast-moving products such as the ready-to-eat packaging format. Fresh produce packaging films showcase advantages such as elasticity, heat sealability, compatibility with form fill seals, tray sealing machines, etc. Fresh produce packaging films are transparent, lightweight and offer a barrier to moisture, etc. as well as printing options on their surface for branding and marketing. These factors are expected to propel the demand for fresh produce packaging films during the forecast period.

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Despite the positive outlook, there are some factors that are likely to hamper the growth of the global fresh produce packaging films market. One of them is the availability of alternative packaging solutions such as corrugated boxes, crates, etc. Another restraint is the fact that the disposal of multi-layer fresh produce packaging films requires a separation process. However, the outlook of the global fresh produce packaging films market is expected to be positive during the forecast period.

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