W ould you pay £800 for a T-shirt? The ultra-discreet Italian clothing brand Loro Piana, which caters for the most uber of the uber-rich and is a favourite of Vladimir Putin and on Succession, charges £790 for its perfect white cotton jersey.

Below the shot of a model on its website is a picture of a farmer cuddling a fluffy lamb, a visual representation, presumably, of how the wearer can expect to feel in the garment’s 1 per cent embrace. Clearly this is an outlier, but it is representative. The white T-shirt is no longer simply a wardrobe staple but a trend item in its own right, designed not to blend in but to stand out.

Loro Piana’s has a subtle punched pattern along

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