Flexible Packaging at a Critical Crossroads in Sustainability | packagingdigest.com

2022-07-15 22:29:49 By : Ms. Rachel Zheng

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The flexible packaging industry is once again at a critical crossroads. Insights gained from talking shop at ReFED and the Global Pouch Forum defined for me the critical nature of this crossroad.

One road — the straight and narrow road — leads to an uncertain future and less sustainable packaging. The other road — tough and complex — expands the role of flexible packaging in preventing food waste.

Taking these four "turns" can make this crucial road trip more manageable:

Measure how flexible packaging prevents food waste.

Define “guardrails” for brands in achieving a more sustainable food system that links food waste prevention and more sustainable packaging

Create and share a knowledge base of how to achieve success for speedy tech-transfer of solutions

Store drop-off of recyclable flexible packaging is now possible at retailers like Wal-Mart, Target, and other retailers. Also, industry knowledge on the impact of conversion to PE store-drop-off brings the value of packaging centerstage that’s ready for sharing in terms of…

Legislate flexible packaging into our existing and emerging post-consumer handling systems.

Wisconsin-based Charter Next has an off-take agreement to purchase the bulk of Myplas’ resin in the initial years of operation. Similarly, focused efforts for recycling flexible packaging in urban centers are warranted.

Leaning into these four “turns” and others on the road trip is essential to avoid crippling flexible packaging and inhibiting its ability to prevent food waste.

I hope to see you on the road.

Claire Sand has 30+ years of experience in industry and academia. She’s owner of Packaging Technology and Research and Gazelle Mobile Packaging and an Adjunct Professor, CalPoly, Michigan State University, and the University of Minnesota. You can reach her at www.packagingtechnologyandresearch.com or via email [email protected]

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